How to script a cold call. Before you can write your cold call script, you need to do some research on your prospects. 1. Identify the industries you’re targeting.

5. Practice. Watch the cold opens you love in order to see what lessons you can glean from them. You can even try writing a few for shows you’ve already seen to hone your skills.

Making cold calls is the most difficult part of lead generation for most sales people. It can be difficult to capture the attention and hold the interest of a prospect who you don’t know, who ...