His focus is writing on pets ... but they should adhere to the same general structure. According to Barkman, problem statements should have three parts: A clear statement of the problem.

Writing a problem statement helps your business identify issues that may be preventing you from reaching your goals. A problem statement includes statistics and other information that provides ...

You know why your business needs a mission statement–writing one clarifies your value ... and help you begin to formulate one: What is the problem you are seeing in the world?