Amazon today at the unBoxed 2024 event introduced AI Creative Studio and Audio Generator, a new Amazon DSP experience with enhanced interoperability and simplified full-funnel optimization, and a ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

“We’re seeing that those who are using the tool are advertising the products for the very first time.” On average, ads with video drive a clickthrough rate on Amazon that is 30% higher, he said.