For a professional perspective on today’s brow industry, we spoke with Nataliia Ilieiko -an international expert in brow and ...

Permanent makeup Dubai prices vary by procedure and salon. Brows typically start from AED 800-1,200, lip treatments from AED ...

Learn the brow mapping technique to shape your eyebrows perfectly, ensuring symmetry and enhancing your facial features with ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Looking for a soft and subtle eye makeup look that’s easy to recreate and perfect for everyday wear? In this video, I’ll walk ...

Buy jbco here Subscribe here Use jbco to thicken hair, eyelashes and eyebrows over time! It took me 6 to 8 months to see a ...

Ghost lashes are the new understated beauty trend - Pamela Anderson leads the way. How to open and define your eyes without ...

Ghost lashes refer to the barely-there, ultra-natural alternative to traditional mascara. Instead of bold, voluminous lashes, ...

Ahead, Gonzalez puts Who What Wear in the makeup chair as she breaks down a dreamy, 1970s-inspired makeup look that pulls ...

The celeb-loved brand Merit has a 'five-minute routine' set up for grabs that promises to have everything you need to get ...

I will always love microneedling, it’s incredible for dealing with fine lines, skin texture and hyperpigmentation. The best ...

It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy ...