While insight and authenticity create the core of your campaign, we can’t forget the final element of repeatability. Purpose-driven marketing is no longer a single transactional campaign ...

And how do you make sure the content you’re producing ... Your first step should be to develop a visual strategy for that campaign. Let’s take a look at what that means, why it’s important ...

Marketers have gotten the message: They need to make visual communication a fundamental part of every campaign. But when it comes to measuring the performance of your visual content, it might seem ...

Why do you need a visual language? Because it will ensure your entire campaign has a consistent look and feel — making your brand look organized, driven, and on-message. What’s more ...

Strong images convey strong messages. Fun photos are worth taking a campaign risk, and emotional images will make people remember who you are," she said. Know your audience and who you're talking to.