Instead of the traditional twist-style handles, Lincoln used a simple push button to operate the ... an offset lever on the handle, so to make the buttons work we welded an extension the rear ...

The Easy Button serves as a symbol, acknowledging the frustrations and challenges of small business. It’s also a statement about Staple’s responsibility to make things easier for their customers.

One where no problem is too big or complicated that it can’t be solved with a single push of a button. But the Easy Button’s journey from marketing gimmick to actual product doesn’t end with ...