The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for ...

The "immersive entertainment" boom takes user-centred experiences to new heights, but isn't it making culture a little ...

Projected renderings of the works of Van Gogh, Monet, and Michelangelo surround the museumgoer. Bubbles release cloud forms covering participants at another museum. A theater performance in a motel ...

Turn your phone into a time machine with stunning 3D reconstructions of historic sites, geospatial precision, and AI-guided ...

"Our Story With David Attenborough" at the Natural History Museum is a 50-minute program that explores humankind's role in ...

Eyewear brand Vooglam will elevate festival style to new heights at Electric Forest, taking place from June 19 to 22, 2025 in ...

If you just can't get enough of your favorite Netflix shows, the good news is you'll soon be able to experience them for real ...

Are you hosting a party, or are your cousins visiting for Netflix and chill? JBL soundbar will make your home theater amazing ...

Customer engagement is evolving into a seamless blend of intelligent personalisation, real-time data use, and consistent ...

YOTEL Tokyo Ginza opened its doors to guests last 9th June through an immersive Grand Opening Party that celebrated 'YOTEL To ...

Indie games have been offering increasingly immersive experiences due to innovative gameplay and design. Games like Rain ...