The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for ...

Projected renderings of the works of Van Gogh, Monet, and Michelangelo surround the museumgoer. Bubbles release cloud forms covering participants at another museum. A theater performance in a motel ...

Are you hosting a party, or are your cousins visiting for Netflix and chill? JBL soundbar will make your home theater amazing ...

From July 2025, new Audi Q7, Q8, A8 and e-tron GT EV models will come with Dolby Atmos support. This immersive surround sound ...

Focusing on the Experience: Prioritising seamless, unforgettable immersion above tech buzzwords.

Dune: Awakening is set in an alternate timeline where Paul Atreides was never born. In this world, Duke Leto and Lady Jessica ...

Accio Abu Dhabi! The wizarding world is flying into the capital with a magical, all-new exhibition experience. Opening its ...

As content providers continue to scale and adopt more bandwidth-intensive content, such as 4K video and immersive live events, the role of the CDN must evolve ...

Shellfish served in a cloud of smoke. A trip to Venice. Flaming cocktails and fire dancers. Here are 12 unique places to eat ...

The modern age of electric vehicles will allow coachbuilding to make a resurgence. That high level of customization is the ...

Rahul Shaw has over 30 years of leadership experince across print, television, GECs, sports, radio, and brand activations ...

And for millions of people with subtle or severe balance impairments, VR can become not only frustrating, but inaccessible ...