Yet, "B2B content marketers who document their strategy are more effective in nearly all areas ... Use the information you've collected in step one to define your target audience and create a customer ...

You create a living reference point for executing your strategy when you document this framework – in a Google Doc, a spreadsheet, or even just jotted down on a notepad. It’s a plan you can ...

SEO impacts many teams, so the more people understand it, the better they can support your strategy. If you are working as a consultant or at an agency, I suggest you make your document available ...

Setting a strategy is the most difficult and important part of a CEO's job. While there are many different ways to create an ...

Data matters to every business. So it follows that every business needs a data strategy. As a strategic business and technology advisor, not only have I written the book on data strategy ...

If you don’t make them intentionally ... easiest ways you can ensure this component of your strategy remains “good” over time is to document those differentiated values through a messaging ...