A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources ...

While copyright issues play out in the courts, websites are trying to stop AI developers from scraping their content.

Chinese tech giant Baidu has bolstered its core search platform with artificial intelligence in the biggest overhaul of the ...

Multiple studies have found that the use of generative AI tools can harm intelligence and creativity. Here's how to use it to ...

Alphabet unit Google (GOOG) (GOOGL) has proposed new changes to its search results in an attempt to comply with the EU's DMA.

SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support ...