Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Webinars drive B2B lead generation through interactive, data-rich experiences. Intent Amplify™ optimizes webinar funnels with ...

While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users ...

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.

The final-touch data can be found by going to Conversion > Attribution > Model Comparison ... Doing so will allow you to create a funnel of your very own that's adapted to your specific business needs ...

A bloated hiring funnel isn’t a sign of strong employer branding. It’s a sign of poor filtering. You don’t need 800 applicants. You need 20 who truly match, and three who convert.

Done right, automated lead funnels can be a key piece of your conversion engine ... do not schedule a call or go for the sale. Funnel tools should include native lead magnet functionality and allow ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads ...