Gamification is the process of applying game principles to non-game activities to encourage engagement, participation, and loyalty — think challenges, rewards, and a sprinkle of friendly competition.

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Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

The precision farming market offers strong growth potential, especially in tech-driven regions like North America where infrastructure, digital literacy, and government support align. Key drivers such ...

Nature’s Sunshine’s first quarter was marked by strong international performance and effective risk management amid a complex ...