Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Are golf fans already losing interest in TGL? The latest TV viewing figures from Week 5 will not impress Tiger Woods and Rory ...

Trading options requires answering these questions: Which direction will a stock move, how far will it go and when will it happen? Here are 4 steps to get started. Many, or all, of the products ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

The biggest football game of the year is nearly upon us: Super Bowl 2025 will see reigning champions the Kansas City Chiefs ...

Based on Nielsen’s 2024 Annual Marketing Report ... These challenges are also compounded by recent changes in digital consumer data collection practices. The gradual phaseout of third-party cookies, ...

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...

Henrik Nielsen, a Scandinavian business executive, has significantly increased his original seven-figure gift, enabling the University to support 42 Afghan women seeking to continue their education in ...

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...