As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices. Combining it with ...

Despite challenges, Paramount's content operations, particularly in sports and streaming, remain competitive. Learn more ...

The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all ...

The “big data” component of the hybrid methodology sees Nielsen collect information from 45 million households in the United States, encompassing about 75 million devices. Combining it with panel data ...

The ratings service’s December Gauge rankings — which, due to a quirk of how Nielsen collects its data, also includes the last week of November — show streaming services commanding an all ...

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role.

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...