Nielsen, Paramount Sign Multiyear Deal, Ending Contract Dispute
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...
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Brands, It’s Time To Test Those Alt IDs
Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...
TECHNOBABBLE: How much data is collected about you?
I’m fortunate enough to have gone through my awkward years before everything was on the internet. In the early days of the internet, anonymity was stressed above all else. Your email address ...
University of New Haven6d
Donor Triples Commitment to University of New Haven’s Afghan Women’s Scholars Program
Henrik Nielsen, a Scandinavian business executive, has significantly increased his original seven-figure gift, enabling the University to support 42 Afghan women seeking to continue their education in ...
Nielsen5d
Need to Know: The value of independent measurement for retail media attribution
Based on Nielsen’s 2024 Annual Marketing Report ... These challenges are also compounded by recent changes in digital consumer data collection practices. The gradual phaseout of third-party cookies, ...
Golfmagic3d
Latest TGL viewing figures paint a worrying picture for Tiger Woods and Rory McIlroy
Are golf fans already losing interest in TGL? The latest TV viewing figures from Week 5 will not impress Tiger Woods and Rory ...
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Youth and young adult risk perceptions and behaviours in response to an outbreak of e-cigarette/vaping-associated lung injury (EVALI) in the USA
ECH and DV provided oversight of data collection and guidance on analysis and interpretation ... Author note The conclusions drawn from the Nielsen data are those of the researcher(s) and do not ...
Paramount Resumes Partnership With Nielsen For Data Services: Details
Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.