While beautiful in its simplicity, the BCG matrix isn't for everyone. Small and early-stage businesses typically don't have enough products to populate each quadrant, which means it's impossible ...

Laura Porter / Investopedia The Boston Consulting Group (BCG) growth share matrix is a planning tool ... much cash for the company because they have a low market share and little to no growth.

"Question mark" products have rapid growth with high cost but ... Keep in mind that the BCG matrix was designed long before niche marketing became successful with the Internet.

A cash cow is also one of four quadrants in the BCG matrix. The matrix looks at the value of different units within a corporation. Cash cows are part of mature, slow-growing industries ...