Acquiring users isn’t enough. The real challenge lies in keeping them engaged and supported throughout their journey, long ...

In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

New account openings across four big lenders were down 5% in the second quarter from a year earlier.

Have you ever felt priced out of a game, let down by a score, or perhaps joyously satisfied with your team’s performance? You’re not alone. Recently, The Action Network surveyed 3,156 NBA diehards ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Across gaming, healthcare, fintech, e-commerce and social media, robust trust and safety programs are being treated not as expense lines but as engines of growth. Users now spend more time online than ...