Waning ad revenue and increasing competition on the Web raise the question if entertainment trade papers like Variety and The Hollywood Reporter can survive.

The Reporter’s message to the competition: Traditional trade reporting in Hollywood has been in need of heart paddles for a long time and clear! we’ve finally arrived with them.

For more than 75 years, Daily Variety and The Hollywood Reporter have battled to be the movie industry's top newspaper, but recent layoffs due to the recession and competition from Internet blogs ...