The Hello Kitty Cafe Truck is making a four-day stop in San Diego for Comic-Con. The truck is celebrating its 10th anniversary, and Hello Kitty's 50th anniversary, offering exclusive merchandise and ...

Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

Hello Kitty, Kuromi, Cinnamoroll, and more get well-crafted tote bags from Sanrio for fans of kawaii on the go.

If you're struggling to find this special lazy egg in Hello Kitty Island Adventure, here's the Tophat Gudetama location this week.

Tophat Gudetama hides in a different location each week in Hello Kitty Island Adventure. We explain where to find him this week in our guide.

MGA Entertainment is debuting two new collections, focusing on two licenses: The Powerpuff Girls and Hello Kitty and Friends.

Unbox all of the treasures Hello Kitty and Friends have to offer in the second edition of this Miniverse series. Kids can open and build items like a mini Hello-Kitty-themed cake or other surprises.