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The condiment, which Heinz labeled "[Seriously] Good Hot Cross Bun Mayo," was reportedly spiced with cinnamon and contained crumbles of hot cross buns plus fruit pieces. It piqued the interest of ...
Seriously Good Hot Cross Bun Mayo isn't Heinz's first foray into sweet, seasonal fare. In 2019, the brand released a Cadbury Creme Egg flavor, inspired by the gooey, chocolate confection.