Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Will AI ‘completely rewire’ loyalty programs? Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals ...

Journey partners with a curated network of roughly 1,500 independent hotels and private rental homes, with more than 1,500 in the process of being added in the coming weeks. These include some ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

While free nights and flights are the long-term goal for most rewards members, extra program benefits add just a touch of ...

Hyundai Motor America has introduced a new customer loyalty initiative called Hyundai Rewards, offering benefits to all ...

Carnival Cruise Line probably did not expect the level of anger its new loyalty program caused with its passengers. The cruise line shared a program that eliminated lifetime loyalty levels that ...

As some consumers pull back on spending amid economic uncertainty, fast-casual restaurant chains are leaning on rewards programs to pull them back in. "In tough times, loyalty programs become more ...

Loyalty programs, which offer discounts or added perks for returning customers, have transitioned from being a nice bonus for restaurants to a must-have.