Search interest for “foam hair dye” is currently at a 15-year high. TikTok viral brands like Punky Colour and Hally Hair make semi-permanent hair dyes that are easy to apply.

No wonder Good Dye Young, the successful semi-permanent hair color brand she created with her stylist Brian O’Connor, has become a go-to for women and men who want to stand out in a crowd ...

The color was created in partnership with Velveeta (yes, as in the cheese brand) to promote its first semi-permanent hair dye called “Velveeta Gold" (now available on Amazon for $7.50).

A decade and a half after debuting her viral orange "Misery Business" hair, Williams and her longtime stylist Brian O'Connor open up about founding their sustainable hair dye brand, Good Dye Young.