We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the ...

Mary Phillips, the veteran makeup artist and social media maven, will introduce M.Ph, a range of makeup products across ...

Sure, the best Victoria Beckham Beauty products have a built-in celebrity endorsement, and it’s no secret that Allure editors adore the brand’s high-performing portfolio—check our Best of Beauty Award ...

Usually appearing with quite shiny, glossy finish curls and waves, Amal changes up her look here with a more soft focus ...

Bobbi Brown loves the Jones Riad Miracle Balm, and for a limited time, it’s available in palettes, “while supplies last.” ...

Pro makeup artists explain how to achieve the Love Island star’s beauty look: from the best products and techniques to what you should avoid.

Today, lipsticks aren’t just about colour—they’re about identity, inclusivity, and intention. As we celebrate National ...

Ahead, find the best mascaras for older women, including the best drugstore and splurge-worthy options for sensitive eyes, ...

Millie Bobby Brown is stunning in her braless crop top as she promotes her cosmetics brand with a little "self love." ...

Typically, the more shades in an eyeshadow palette, the more expensive it is. Keep in mind that purchasing a palette with ...

Bias on the basis of color has gnawed at me all my life because it does not make any sense and cannot be reconciled, Will Arvelo writes.