We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the ...

Sure, the best Victoria Beckham Beauty products have a built-in celebrity endorsement, and it’s no secret that Allure editors adore the brand’s high-performing portfolio—check our Best of Beauty Award ...

Usually appearing with quite shiny, glossy finish curls and waves, Amal changes up her look here with a more soft focus ...

Bobbi Brown loves the Jones Riad Miracle Balm, and for a limited time, it’s available in palettes, “while supplies last.” ...

Pro makeup artists explain how to achieve the Love Island star’s beauty look: from the best products and techniques to what you should avoid.

Today, lipsticks aren’t just about colour—they’re about identity, inclusivity, and intention. As we celebrate National ...

While you’re at it, consider restocking your eye enhancements with offerings by Tom Ford, Trish McEvoy, and Anastasia Beverly ...

Ahead, find the best mascaras for older women, including the best drugstore and splurge-worthy options for sensitive eyes, ...

Kate Middleton’s a rumored fan of the brand, too, as a source once told Us Weekly she uses the Hypnôse Drama formula — also ...

Millie Bobby Brown is stunning in her braless crop top as she promotes her cosmetics brand with a little "self love." ...