Search Engine Land » Platforms » Google » Google Analytics » Google Analytics Releases New, Faster Tracking Code Share Last December, Google Analytics announced an alternative tracking setup ...

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

Click on Create to finish setting up your account. Set up Google Analytics on your website A <script> tracking code or measurement ID is required to track your website. You’ll be taken directly ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to ...

Safari, the most widely used browser on mobile devices, is designed to block such tracking by default. Google disabled its code after being contacted by The Wall Street Journal. The Google code ...

Meta Pixel and Yandex Metrica are analytics scripts designed to help advertisers measure the effectiveness of their campaigns ...

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new ...