G oogle updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community ...

Google further notes that links and anchors in this new ad intents format are not mutually exclusive. Sites can choose to show one or the other, but the company says they “work best together.” ...

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the ...