Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Google AI Overviews have become incredibly popular, but you shouldn't always trust what they have to say, as hallucinations continue to be a problem.

Google is back with yet another AI-powered Search feature. But unlike AI Overviews, which attempts to summarize an answer to your search, or AI Mode, which uses generative AI to try to return results that are more detailed and useful,