Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet.

Just like with Google Search years ago, trying to improve AI-generated responses on behalf of noteworthy clientele has become ...

Vizio TVs are in line to become a private-label brand on Walmart store shelves by year's end, which means they'll exclusively be sold out of the retailer's two mega storefronts, including Walmart and ...

Our savvy readers are serious about their in-home internet connectivity and networking equipment, and these are the ...

WWE changed Walter’s name to Gunther Stark when he debuted on the NXT brand in February 2022. Then, the public backlash ...

When AI-generated summaries misinterpret credible sources or pull from false data, they leave businesses and public figures ...

Students returning to an upstate New York college will be greeted in a brand new way... and with a brand new name for their institution.

Android has an enormous app ecosystem, but many of those apps still struggle on larger screens, like tablets. And Android ...

WHILE the brand name tells us all about PokerStars’ roots, the operator has expanded to cover every possible option within ...

In 2025, the world’s most valuable companies are tech giants like Microsoft, Nvidia, Apple, and Amazon, driven by artificial ...