Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

GoodData AI capabilities, including AI Assistant and Smart Search, now available for self-hosted deployment. Keep your data ...

A California jury has delivered a crushing blow to Google, ordering the tech behemoth to pay $314.6 million to Android users ...

The 10 coolest big data tools of 2025 so far include Databricks Lakebase, SAP Business Data Cloud and Snowflake Intelligence.

Working with your MSP to properly train your employees will get you off to a great start. Providing new-skill classes for ...

Argility enables next-generation predictive analytics for retailers, with emphasis on price optimisation, demand forecasting ...

The move signals the first time OpenAI has used non-Nvidia chips meaningfully and shows the company's shift away from relying ...

The Markup reports four states shared sensitive health data with tech firms through online health exchanges, raising privacy ...

What’s new in Google Analytics. A parallel “data expert” agent will surface insights and trends proactively, using visualizations to simplify complex data.

Big data is collected through questionnaires, product purchases on websites or at point-of-sale (POS) terminals, electronic check-ins, personal devices, and apps.

Feb. 11, the company discovered that during a nearly three-year time frame, between April 2021 and January 2024, Google Analytics was configured in a way that allowed certain member data to be ...