Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

The purpose of this study is to gain an understanding of the applications and uses of big data analytics in banking operations as well as the opinions of banking employees regarding the usage of big ...

GoodData AI capabilities, including AI Assistant and Smart Search, now available for self-hosted deployment. Keep your data ...

It's time for another round of articles on Windows 'market share,' but the data these reports are based on is not accurate or ...

The revolutionary potential of big data analytics (BDA) is causing a dramatic transformation in the field of financial risk management (FRM). Financial companies are now leveraging massive databases ...

A California jury has delivered a crushing blow to Google, ordering the tech behemoth to pay $314.6 million to Android users ...

The 10 coolest big data tools of 2025 so far include Databricks Lakebase, SAP Business Data Cloud and Snowflake Intelligence.

The new capabilities are designed to enable enterprises in regulated industries to securely build and refine machine learning ...

Google’s electricity consumption from data centers was up 27% from the year before. It’s doubled since 2020, reaching over 30 ...

Working with your MSP to properly train your employees will get you off to a great start. Providing new-skill classes for ...

Argility enables next-generation predictive analytics for retailers, with emphasis on price optimisation, demand forecasting ...