DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships can set up website conversion tracking using ...

Key Takeaways One size doesn’t fit all; different WordPress sites benefit from different analytics tools based on privacy, ...

Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4.

Google will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of ad performance across Google Analytics and Ads.

Google wrote, "Google Ads now imports fractional, cross-channel web conversion credits from Google Analytics 4 properties, leading to more accurate measurement and better optimization." ...

Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past ...

Google Ads now supports the import of fractional, cross-channel web conversion credits from Google Analytics 4 (GA4) properties. Previously Limited To Last Click Attribution ...

Editor's note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article ...