He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014).

To illustrate the potential of generative engine optimization, let’s dive into the initial study conducted by researchers from Princeton, Georgia Tech, The Allen Institute of AI and IIT Delhi.

What every brand needs to know about Answer Engine Optimization (AEO) — how it works, why it matters, and how to make sure ...

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

Generative artificial intelligence (AI) engines like ChatGPT and Bard have taken the spotlight from traditional search engines. Many users prefer them for their fast and precise answers, avoiding ...

Used car giant CarMax says it is increasingly focused on rolling out AI technology across its operations to boost sales, ...

According to tech industry analysis company TechJury, the number one result on Google search pages captures an average of 27.6% of all clicks. Search engine optimization (SEO) can boost your ...

The search engines don’t want to be manipulated by marketers.They want to provide the best unbiased results possible for anygiven search–or they’ll lose users.

The online search environment is changing rapidly, fueled by the rise of artificial intelligence-driven search engines like ChatGPT, Google's Gemini, and Perplexity. This means that traditional ...