The program began in September of 1984 when Anderson Erickson Dairy in Des Moines, Iowa, ran photos and short bios of two missing paperboys from the area on half-gallon milk cartons, according to The ...

Brian Palmer looks back at the missing-children scare of the 1980s and its most famous cultural artifact, the face on the milk carton:. It all started with a few pamphlets. In the 1970s, many ...

The FBI and the New York Police Department have resumed the search for Etan Patz, who went missing in 1979 at the age of 6. Patz was one of the first missing children to appear on a milk carton ...

Cardboard milk cartons were replaced with plastic. Telephone books have largely faded from use. And, eventually, Facebook News Feeds and push notifications as we know them today will go missing.

By March of that year, 700 dairies were plastering billions of cartons with the faces of missing kids, even if they were from out of state. ... Photo illustration by Mental Floss. Milk Carton: ...

Etan Patz. One of the first — and most famous — faces circulated on a milk carton was 6-year-old New York City boy Etan Patz, who vanished while walking to his Manhattan school bus stop on May 25, ...

January 1985: The milk carton program kicks off in California, appearing on tens of millions of milk cartons every month. The National Child Safety Council announces its own "Missing Children Milk ...

The FBI and the New York Police Department have resumed the search for Etan Patz, who went missing in 1979 at the age of 6. Patz was one of the first missing children to appear on a milk carton.

It was widely debated back then that missing people who were Black or brown did not get the same amount of coverage on television, or opportunities such as being on the side of the milk carton. In ...

In the mid-1980s, a Michigan-based nonprofit, the National Child Safety Council, spearheaded the national milk-carton initiative, publicizing photos of missing and endangered youth at a time when ...

Click image to see more photos. Etan Patz disappeared on May 25, 1979 (AP Photo/Stanley K. Patz) In today's social-media world, it's hard to imagine: But in 1979, there was no coordinated effort ...