The 1984 animated series introduced legions of fans to characters such as Optimus Prime, Bumblebee, Megatron, and Starscream, and it remains perhaps the most defining take on the brand.

A battle-damaged take on Optimus Prime takes fans back to Generation 1 in style, but this highly exclusive figure comes at a ...

I was exposed to some monotone grumbling from a disheveled, Yodel-popping cluster of G1 fans: “That’s not what the REAL Optimus Prime would look like!” “Yeah, he’s too Hot Roddimus!” ...

You don’t even have to remove his fists to change Optimus Prime from robot to truck modes! An Autobot Matrix of Leadership can be stored in the chest, just like in 1986′ Transformers: The Movie.

With just a few easy shifts and no re-building required, LEGO Optimus Prime goes from a robot to a truck. The LEGO set takes all the magic of the 1984 Transformers cartoon and places it in the ...

The Leader of the Autobots is back as Optimus Prime, is back, and now featuring new animated designs. The C-02 Animation Edition brings back the classic Takara Tomy G1 designs but with some ...

The famous action hero has changed form for the fourth Transformers movie directed by Michael Bay, now based on a new truck that is under development. Children of the 1980s might recall the original ...

If it sells out, the Transformers Optimus Prime LEGO 10302 Set is also available to order right here at he LEGO Shop at the standard $179.99 price. Details about the set can be found below.