One of the hottest gaming stocks to own this year has been Roblox ( RBLX -4.37%). The company's gaming platform is easy for ...

Digital Media, Adani Group, writes, brands are moving beyond in-game ads to become immersive, story-driven elements within ...

The continued growth of AI is likely to lead to more Houston-based creatives entering the fray to recreate the city in whatever open-world or open-source format is possible. For now, Khan's GTA series ...

Roblox released for PS4 back in 2023, meaning you can check out what is seemingly one of the most popular games on the planet, Roblox or not, on Sony's consoles.

Roblox’s presence on TikTok has taken a strange turn – and their ads are weirder than ever. In this video, I take a look at some of the oddest, cringiest, and most confusing TikTok ads ...

Rewarded video ads let users voluntarily watch up to 30 seconds of full-screen video in exchange for in-game rewards, like power-ups or currency, offered by the game's creators. Early tests were ...

At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy; rewarded video ads will soon be available for programmatic and ...

As for Google, this partnership helps it expand its immersive ads offerings, having now added video formats in both Google Ad Manager and AdMob. In short, it's a win-win-win for the parties involved.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Roblox has introduced a new format of video advertising on its gaming platform, allowing gamers to watch ads for rewards. The company has partnered with Google to enhance its ad business.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for ...