Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working.

Deep neural networks (DNNs) have advanced autonomous driving, but their lack of transparency remains a major obstacle to real-world application. Attribution methods, which aim to explain DNN decisions ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the ...

In this work, we pursue the problem of distributed distance-based formation control with prescribed transient and steady-state behavior under connectivity and collision avoidance constraints. In ...

If you want your PPC campaigns to convert in 2025, they need to show up with a purpose. A full-funnel PPC marketing strategy ensures you’re reaching the right audience with the right message at ...