Boomers are much more likely to watch for the game, while Gen Z and Millennials look forward to eating, drinking and making merry.

Super Bowl viewers will see a food fight among advertisers, with a significant chunk of commercials devoted to junk food, ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...