When you're shopping for foundation, a solid color match needs to take top priority. But we've all made the mistake of picking a foundation that looks great on our cheeks, only to discover that it ...

The foundation shade rule that makeup artists use and this professional secret ensures perfect color matches every time ...

Color matching isn't just for your foundation—here, makeup artists explain how to color match lipstick for a more flattering pout. Photo: Getty Images/<br />Caroline Tompkins Published Oct 17, 2019 ...

Lifestyle; Make-up; How to colour-match foundation perfectly every time with makeup guru's easy hack A make-up artist has shared a foolproof way to find your perfect foundation shade every time ...

The color of your foundation may change throughout the seasons, depending on how tan you get in the summer, but your tone doesn't change. If I'm being honest, I never worried that much about the ...

Just make sure to take your foundation down your neck when you apply so that everything matches.” If we aim to match the color of our faces, Mary warns, it often won’t flow as smoothly into ...

This Expert Hack For Color Matching Foundation Helps You Get It Right Every Time Next time you're shopping for new foundation, try this before you buy. Getty Images ...

Using HP’s prototype, a consumer simply takes a picture of herself while holding a color-reference chart that could be provided at the makeup counter at stores, in catalogues, or in magazines.

Sephora has a cool new gadget called the Sephora + Pantone Color IQ that matches your skin tone to the exact color match in every foundation carried at the store. (Yup. Every.

You're Doing It Wrong: The Right Way to Color-Match Your Foundation. By Kirbie Johnson. Updated on Jan 18, 2015 at 5:09 PM.

Makeup expert and beauty influencer Jackie Aina shared a color matching hack that helps you get your foundation shade right every time.