In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

In the pursuit of growth, companies often strive to attract new kinds of customers. But if those new segments have needs, ...

The Gist: Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel.

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for ...

Customer segmentation and personalization. The system can segment customers based on factors relevant to each available product for sale: Purchase history; Browse behavior; Price sensitivity; ...

Key Takeaways. Customer segmentation involves dividing your business’ customer base into groups determined by shared characteristics. Customer segmentation is important for understanding your ...

After all, some studies show that just a 5% increase in customer retention can lead to up to 75% increase in revenue, so your enthusiasm for your customer loyalty program is far from misplaced.

This integration enhances data analysis, improves customer segmentation, and supports strategic decision-making. Top 5 Best Customer Master Data Management in 2025 1. Syncari. Syncari.

A well-designed call flow is great for customers and agents. See if your call flows are as efficient as possible and what to do if they're not.