A hybrid customer segmentation approach that includes data from social and digital media will just lead to enriched customer segment intelligence for business leaders to use.

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

At its best, customer segmentation leads to pairing customers with the products they’re most likely to buy, driving up your revenues. Such an approach is also better for your customers, ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics company. The client ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...