On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.