Few things were more exciting when you were a kid than getting the prize inside the cereal box. If you grew up in the 1980s, ...

I was mindlessly grabbing my usual sugary cereal when a statistic stopped me cold: only about 7% of adults meet […] The post ...

In celebration of the upcoming "Wicked" movie hitting theaters this November, General Mills has teamed up with Broadway’s ...

Toys in cereal boxes aren't very common today, but they used to be the best part of every box. Ever wonder how much those cereal box trinkets could be worth these days?

Mission: Impossible—The Final Reckoning has lost momentum at the box office due to severe competition. It is also losing theaters, making room for the new movies, feeling the pressure of the ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline. Now comes news that Italian confectioner Ferrero Group plans to ...

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including ...

Ferrero acquires Kellogg's cereal business for $3.1 billion, combining Nutella with Frosted Flakes in a major food industry consolidation deal.

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in a deal valued at approximately $3.1 billion.