Batman’s most trusted confidant. Argentina’s favorite golfer. Those are just a few notable characters who have acquired the taste for fernet, that ever-mysterious digestif known for its medicinal ...

The origins of San Francisco’s infatuation with Fernet-Branca have been well documented (including by me), but the longevity of that infatuation is nothing if not impressive. The city that once ...

and I ordered a shot of Fernet there and they’re like, ‘Oh, are you from San Francisco?’” he says. “It’s kind of cool. It’s a San Francisco icon kind of. But it’s still an acquired ...

Edoardo Branca recently wrapped a multicity U.S. tour to promote Branca: A Spirited Italian Icon ($35), a gorgeous ... brand along with vintage pours of Fernet-Branca and custom amaro-based ...

Well, mine did. But my ferocious great-grandmother drank Fernet Branca. So if gin seemed like a blast from the past, then just wait for this bitter, black, herbal liqueur to creep back onto bar menus.