The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers.

The female share of the workforce has now reached over 40 percent in the United States. Most of the developers are in their teens and early 20s. Developers with the most talent are encouraged to apply ...

In 2019, Roblox made it possible for the platform's users to design and sell their own virtual clothing and accessories that avatars could wear across the platform.