The brightest light on the e-commerce horizon is the Gen Z and younger Millennial cohort — consumers aged 18-35 years.

Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee said that deep understanding of consumer behaviour and strong data artificial intellignece (AI) can help the company's growth.

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

In 2023, general merchandise reached a peak average price increase of 25% over pre-pandemic 2019 levels, and demand had fallen as low as a 9% decline. In the fourth quarter of 2024, the average ...

Influencing Factors: Many forces shape consumer behaviour, from personal tastes and preferences to social influences and cultural traits. Behaviour Trends: It's not just the individual actions but ...

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the ...

Consumers will often choose products based on habit (Getty Images) 3: Creatures of habit Another major influence on current consumer spending is the often-underestimated power of habit. Many consumers ...

Consumer behavior is fundamental to devising marketing strategies that can be successful. It will tell a brand what consumers want and what is influencing their decisions on such and such purchases.

Hershey reported a decline in net sales and earnings for the third quarter, causing it to lower its 2024 guidance. This weaker outlook, caused by high cocoa prices and a budget-conscious consumer ...

Colour and its Influence on Purchasing Decisions Colour is a powerful factor in consumer decision-making, especially in India, where cultural significance and personal preferences play key roles.

From a consumer’s perspective, many factors influence the decision to purchase a certain product or service. Whether it be price, quality or shipping convenience, these are all valid elements to ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...