Glass skin, the ultra-dewy complexion trend that took over K-beauty, has inspired skin care lovers around the world to ...

The Maybelline Dream Urban Cover is the brand's first protective foundation that contains broad-spectrum SPF 50 and antioxidants to shield skin against pollution and environmental stressors. Its ...

In this video, An Knook demonstrates an easy, long-lasting eye makeup tutorial featuring the Huda Beauty Matte & Metal Liquid ...

The color-changing jelly mask contains PDRN derived from salmon DNA, the same buzzy ingredient featured in stars’ ...

In this video, I am demonstrating a soft glam eye look featuring a soft eyeshadow and eyeliner that enhances the overall ...

In Louisa May Alcott’s 1868 novel Little Women, youngest sister Amy sleeps with a clothespin on her nose “to uplift the ...

Red carpet celeb prep always seems to include under-eye masks, but do they work? Senior beauty editor Jennifer Romolini says ...

LookFantastic have launched a brand new curated edit featuring 10 viral Korean skincare products worth over £145 for just £45 ...

LookFantastic has launched a brand new curated Korean Skincare edit - perfect for those who want to try some of the most ...

THEY call it “beauty sleep,” but let’s be honest – just because I’ve clocked in a solid eight hours doesn’t mean I wake up ...

Quite like labubus, beauty doesn’t hide in drawers or makeup pouches anymore; it swings from belt loops, dangles from ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...