Black Friday is one of the biggest sales events of the year. Last year, Shopify merchants drove a record-breaking $11.5 ...

Just 6% of the Christmas ads broadcast in the UK this year featured a disabled person in the creative, according to new research from the Valuable 500. Out of the 50 ads the advocacy body analysed, ...

Visual representation in marketing has changed as a result of generative AI (Gen AI), which enables firms to produce dynamic, tailored content. AI technologies like DALL-E, MidJourney etc have ...

Mass display is a visual merchandising technique that groups a large quantity of merchandise together in one place to attract attention to it. Stacking a limited supply of 500 boxes of specialty ...

Apple: The art of visual storytelling in 2024 has grown, as already seen in the Indian contingent’s preparation for the Paris 2024 Olympics with 'lehrado'. Like all other industries,sporting ...

Visual storytelling can be used in all types of marketing materials, from website design to social media posts. For instance, a clothing brand could use a series of photos showing a model carefully ...

Be wary of over-representation At Getty Images, our most popular visuals still tend to depict people of color in multiracial groups. Moreover, some groups are more likely to be depicted than others.

Marketing has come a long way in diversity and equitable representation. This latest campaign highlights just how much advertising has progressed in 15 years to more equitably represent the Australian ...

As discussed earlier, AI will help your marketing team automate several time-consuming manual tasks. Data analysis is another example where AI works as an accelerant. ChatGPT is a generative AI tool, ...

Essential Visual Content Types Images Images are essential visual components that play a crucial role in capturing the attention of visitors. They are powerful tools for conveying emotions, showcasing ...