Objective To determine the appropriateness of an online forum compared with face-to-face interviews as a source of data for qualitative research on adherence to secondary prevention medications after ...

While the investigation of social representation contents through the analysis of word associations is convenient, it does not directly inform about the nature of relationships that representation ...

In a convergent design, qualitative and quantitative evidence is collated and analysed in a parallel or complementary manner, whereas in a sequential synthesis, the collation and analysis of ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

Combining Quantitative Skills and Qualitative Research Combining quantitative and qualitative data analysis can give students of science, technology, engineering and mathematics, also known as STEM, a ...

The first group contains prominent accounts (Figure 2; squares represent second-degree accounts from the data collection perspective, and circles represent first-degree accounts). The 29 accounts in ...

Qualitative data, which is non-numerical and often includes subjective insights such as opinions and feelings, can provide the missing context that quantitative data lacks.

Qualitative data is incredibly important for B2B agencies such as Napier. For example, it’s often not possible to get statistically significant samples to accurately model audiences quantitatively.

These statistics help companies set targets, allocate resources, forecast growth, identify areas for improvement, and reduce risks for major decisions or new initiatives. While qualitative insights ...

When researching discrete events, it is useful to draw on combined observation and self-reflection methods. For example, in a project looking at exam question writers’ thinking processes, we linked ...