Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

This highlights why effective supplier relationship management has become a critical success factor for today's contractors. McCormick now delivers comprehensive digital tools that transform how ...

Customer relationship management, or CRM ... Getting a computer buyer to also purchase software and a printer is an example. Cross-selling is when you get the customer to buy additional, unrelated ...

Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success into scalable growth.

But how? When companies consider design as a core strategic function, they have a much higher valuation over time: Design-driven companies show 10-year returns of 219% over the Standard & Poor's 500 ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can ...

This study also empirically investigated the impact of social media technologies on supplier and customer relationship management using sample data from U.S. industrial organizations. Hypotheses were ...

Emile brings close to two decades of real estate industry experience and thought leadership to HousingWire. In 2010, he became a licensed real estate agent in Manhattan, and in 2018, he co-founded ...

For example, if your small business made widgets out of gadgets, you'd need to find vendors with all the gadgets you need. You might find one vendor that has them all or would need to find ...

In today’s dynamic financial landscape, banks that succeed are those that truly understand the voice of the customer. This requires more than traditional relationship management. It calls for ...