We are experiencing a shift in how we think about ai data in the world of research and analytics. While automation and ...

For example, in analyzing interview transcripts in a study ... This is a larger consideration than trustworthiness of results. Manual qualitative coding builds a skill set and a deeper understanding ...

When doing qualitative research, consider these examples to use or modify to suit your business needs. One way to start your qualitative research analysis is to look at historical data for your ...

When conducting focus groups, we typically use qualitative methods to understand what our participants are thinking. For example, we tend to hand-code key themes that come up in discussions. But in ...